Analytics
Post performance metrics explained
4 min read
Understanding each metric helps you create better content over time.
Reach vs Impressions
- Reach — Number of unique accounts that saw your post
- Impressions — Total number of times your post was shown (one person can have multiple impressions)
Engagement metrics
- Engagement Rate — (Likes + Comments + Shares + Saves) ÷ Reach × 100. The most important metric.
- Likes — Total likes/reactions on the post
- Comments — Total comments received
- Shares — Number of times the post was shared
- Saves — Number of times users saved the post (Instagram)
- Clicks — Link clicks if your post included a URL
Tip: A good engagement rate is 3-6% for Facebook and 4-8% for Instagram. Above 10% is excellent.