Automations let you turn repetitive social-media chores into set-and-forget rules. Choose a trigger — a new comment, message, keyword mention, review, lead, or a schedule — then pick the action: send a reply or DM, generate an AI reply, add a tag, notify your team, assign to someone, or fire a webhook. Rules run quietly in the background, so common questions get answered and leads get routed the moment they arrive, without you watching the inbox.
What's included
Rich trigger library
New message, new comment, keyword mention, new review, new lead, post published, follower milestone, or a schedule.
Powerful actions
Send a reply or DM, generate an AI reply, send email, notify your team, add a tag, assign to a member, add a task, or call a webhook.
AI-powered replies
Let AI craft the response in your brand voice — perfect for FAQs like hours, pricing, or location.
Multi-action rules
Chain several actions on one trigger — reply, tag, and notify a teammate all at once.
Pause anytime
Every automation can be paused or enabled with one click while you tune it.
Runs quietly
Rules fire in the background so leads are routed and questions answered the moment they land.
How it works
Pick a trigger
Choose what starts the automation — a new comment, DM, review, lead, keyword, or a scheduled time.
Choose actions
Decide what happens next: reply, AI reply, tag, notify, assign, add a task, or fire a webhook.
Activate
Turn the rule on. Mavrilo runs it automatically every time the trigger fires — pause or edit whenever you like.
Frequently asked questions
What can I automate in Mavrilo?
You can automate replies to comments and DMs, tag and route new leads, notify your team, respond to reviews, and more — triggered by events like new messages, keywords, reviews, or a schedule.
Can automations reply using AI?
Yes. An "AI reply" action drafts a response in your brand voice using your Business Brain — ideal for common questions.
Explore other features
AI Autopilot
Set it up once and let AI handle everything — topic research, content creation, image generation, scheduling, and engagement. 24/7, automatically.
Topic Research
AI scans trending news, RSS feeds, competitor content, and industry keywords daily to surface the most relevant topics for your niche.
AI Content Studio
Generate captions, hashtags, threads, carousels, and blog posts tailored to each platform. Powered by local Ollama AI — zero per-generation cost.